Ojas is a wellness center comprised of four locations in the Baltimore region. Their services include massages, skin care and acupuncture, as well as yoga classes in select locations. To reflect its acclaimed cozy, welcoming and friendly atmosphere, we created a brand focused around the human touch – namely hand lettering and brushstrokes that reference soft motions. To honor the soothing feeling emanating from the Ojas experience, we created a light and approachable aesthetic derived from light typography, negative space, a combination of bright and muted colors, and a mix of wellness and natural photography.
Made while working at Mission Media.