Keto is a fictional, small carb-free sandwich shop in SoHo New York. At Keto (a name inspired by the ketogenic diet), customers create bread-less sandwiches by replacing the buns with options ranging from lettuce to meat. The menu caters to almost any diet, including vegetarian, vegan, paleolithic & ketogenic.
This conceptual project consists of creating a brand for Keto. The deliverables created include juice bottles, a take-out bag, sandwich wrapper, take-out menu, informational booklet, take-away recipe cards, employee shirts, sticker labels and name tags. The design revolves around bright, energizing colors to reflect the fresh and healthy nature of the shop.